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All CollectionsFundraisers/Organizing An EventChoosing online vs. brochure fundraisers
Choosing online vs. brochure fundraisers

Double Good offers 2 ways to fundraise: online fundraisers and brochure fundraisers.

Most teams choose online fundraising because it is easier to manage. Online fundraising removes 90% of the hassle of traditional fundraising since there are no paper forms, no cash to collect, and no product for your team to handle. Supporters order through personalized Pop-Up Stores®, and gourmet popcorn is shipped directly to them.

A brochure fundraiser may be a better fit if your team prefers traditional, in-person selling and local delivery.

Online fundraisers

Choose an online fundraiser if your team wants a fast, simple way to raise funds with less to manage. Online fundraisers are best for teams that want:

  • A personalized Pop-Up Store® for each seller
  • No paper order forms
  • No cash handling at any point
  • Popcorn shipped directly to supporters
  • A short, focused fundraising window (4 or 7 days)

Brochure fundraisers

Choose a brochure fundraiser if your team prefers traditional, face-to-face selling. Brochure fundraisers are best for teams that want:

  • Paper order forms
  • In-person selling
  • Bulk delivery to the organizer
  • Sellers to distribute popcorn locally
  • A more flexible fundraising timeline

What is the difference?

FeatureOnline fundraiserBrochure Fundraiser
Selling methodPersonalized Pop-Up Stores®Paper forms and face-to-face selling
ShippingShipped directly to supportersShipped in bulk to the organizer
Cash handlingNot requiredRequired
Timeline4 or 7 daysUsually 2 to 3 weeks
Best forFast, simple fundraising with less workTraditional team selling

Pro Tip

Most organizations find online fundraisers easier to manage because they completely eliminate paper order forms, cash handling, and local product delivery logistics.

Last updated July 8th, 2026