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All CollectionsPop-Up Stores/Selling For An EventSharing and promoting your Pop-Up Store link
Sharing and promoting your Pop-Up Store link

Sharing your Pop-Up Store® link is the fastest way to bring in support. Start and keep sharing during the live fundraiser, and use clear messages that explain what you’re raising for.

To share your link from the Double Good app:

  1. Log in to the Double Good app.

  2. Tap your scheduled or active fundraiser.

  3. Select My Store.

  4. Tap Share Link.

  5. Choose a sharing template or invite friends and family from your contacts.

Double Good will never contact anyone without your permission.

To share your store from a web browser:

  1. Open your store link in a browser.

  2. Click Share Pop-Up Store.

  3. Choose your preferred sharing option.

Tips for getting more support

A strong message can help supporters understand why your fundraiser matters. When sharing your link:

  • Explain exactly what the funds will be used for, such as uniforms, travel, supplies, or team fees.

  • Share your store link consistently through text, email, and social media.

  • Post countdown reminders to create urgency.

  • Add a clear photo or video to your Pop-Up Store®.

  • Use your Pop-Up Store® QR code on flyers.

  • Shout out supporters on social media to encourage others to participate.

  • Share updates on your goal and how much more you need to raise.

  • Mention the Donate Joy option for supporters who want to help but do not want popcorn or cannot have popcorn. Donate Joy is a digital-only contribution with no physical item and no shipping charge — this does not apply to any order that includes popcorn.

Supporters often get the best value when they purchase 3 or more bags of one flavor or choose a Curated Collection.

What to tell supporters

When promoting your fundraiser, let supporters know:

  • Why you’re raising funds

  • How the funds will help your cause

  • That Double Good popcorn is popped to order

  • That popcorn typically ships within 7 to 10 business days

  • That they can support through popcorn purchases or Donate Joy

Instagram can be strict with links in bios, captions, and stories.

If supporters say your link is not working, or the link appears as plain text:

  • Make sure you’re using the full URL, such as https://popup.doublegood.com/s/your-code.

  • Add the link to your Instagram bio instead of only placing it in a caption.

  • Use the Link sticker in Instagram Stories instead of typing the URL as text.

  • Confirm that your store is active

Using Instagram’s official link tools helps make your store easier for supporters to access.

Tips for sharing on Facebook

Sometimes Facebook may flag fundraiser links as spam if they are shared too quickly or too often.

To help keep your link clickable:

  • Check your post after sharing to make sure the link is visible.

  • Use the full Pop-Up Store® URL instead of a link shortener.

  • Avoid posting the same link too rapidly.

  • Share through multiple channels, such as text message and email, to reach more supporters.

If your link is blocked, try posting an image of your seller flyer and asking supporters to message you privately for the link.

Last updated September 3rd, 2026